Above the Noise: EU youth campaign reaches 50M+ views across Africa

Shortlisted for the 2025 European Excellence Awards (Educational Content & Awareness Campaign), Above the Noise (Au-delà des échos in French-speaking countries) was developed by Stratcom PRO and GOPA PACE for the European External Action Service Sub-Saharan Africa Strategic Communication Task Force, engaging young people in Ghana, Nigeria, Benin, Chad, and South Africa through rooftop dialogues, influencer partnerships, and youth-led storytelling on Migration, Disinformation, Multilateralism, and Peace & Security. Running from 17 February to 4 July 2025 and concluding in August, the campaign delivered 2.2M video views, 56.3M impressions, and 18.6M engagements, reaching 11.3M people and adding 12K new followers across EU Delegation channels, with 208 posts produced from 136 content pieces.