EU Delegation Twitter/X Power Ranking – Nov 2024
This EU Delegation Twitter/X Power Ranking provides a detailed analysis of the performance of EU Delegation Twitter/X accounts worldwide during November 2024. The ranking evaluates key metrics, including total followers, audience engagement, and engagement per post, to highlight the most effective accounts in connecting with their audiences. This report serves as a benchmark for assessing the EU’s social media outreach and identifying areas of excellence and potential improvement.
A total of 129 EU Delegation Twitter/X accounts were included in this analysis.
Top 20 EU Delegation Twitter/X accounts by audience
| Rank | Delegation Name | Channel | Followers |
|---|---|---|---|
| 1 | EU Delegation to Zimbabwe | @euinzim | 149,770 |
| 2 | EU Delegation to Libya | @EUinLibya | 148,613 |
| 3 | EU Delegation to Somalia | @EUinSomalia | 128,401 |
| 4 | EU Delegation to DR Congo | @UEenRDC | 120,616 |
| 5 | EU Delegation to Nigeria | @EUinNigeria | 120,336 |
| 6 | EU Delegation to Afghanistan | @EUinAfghanistan | 115,166 |
| 7 | EU Delegation to Uganda | @EUinUG | 77,183 |
| 8 | EU Delegation to Ethiopia | @EUinEthiopia | 74,544 |
| 9 | EU Delegation to Turkey | @EUDelegationTur | 65,286 |
| 10 | EU Delegation to Sudan | @EU_SUDAN | 66,559 |
| 11 | EU Delegation to the United States | @EUintheUS | 60,461 |
| 12 | EU Delegation to Colombia | @UEenColombia | 58,749 |
| 13 | EU Delegation to Pakistan | @EUPakistan | 54,328 |
| 14 | EU Delegation to Japan | @EUinJapan | 54,025 |
| 15 | EU Delegation to Morocco | @UE_au_Maroc | 96,065 |
| 16 | EU Delegation to the UN | @EUatUN | 90,769 |
| 17 | EU Delegation to Mexico | @UEenMexico | 44,028 |
| 18 | EU Delegation to Kenya | @EUinKenya | 44,579 |
| 19 | EU Delegation to Tanzania | @EUinTZ | 43,840 |
| 20 | EU Delegation to Peru | @UEenPeru | 33,019 |
Performance highlights: Top 3 accounts
1. EU Delegation to Zimbabwe (@euinzim)
The EU Delegation to Zimbabwe (@euinzim) ranks as the top account in terms of audience size, boasting 149,770 followers. Its content strategy in November 2024 included a combination of original posts and retweets, centered on key EU initiatives like #EUWithYou. Posts focused on gender equality, youth engagement, and innovative projects such as the University of Zimbabwe’s Research and Innovation Week. Notable posts promoting local EU-backed cultural festivals and highlighting efforts to combat gender-based violence saw steady engagement. However, while the account achieved consistent visibility, its engagement rates suggest room for growth through more targeted and interactive content.
2. EU Delegation to Libya (@EUinLibya)
The account @EUinLibya ranks second with 148,613 followers. Its content primarily consisted of retweets, which included topics like children’s rights and EU-funded initiatives such as Baity centers. While original posts aligned with EU messaging, they received modest interaction. The account could explore opportunities to strengthen its connection with audiences through more direct engagement strategies.
3. EU Delegation to Somalia (@EUinSomalia)
The account @EU_in_Somalia ranks third with 128,401 followers. Its content strategy for November 2024 relied heavily on retweets, with only one original tweet posted during the month. This tweet, focusing on Somalia’s ongoing security challenges and EU-backed support, resonated strongly with the audience and highlighted the EU’s active role in the region. The account demonstrates the potential for impactful engagement even with a limited number of posts.
Geographical overview
The top 20 accounts reflect a diverse geographical spread:
- Asia-Pacific: Accounts like @EUinCambodia and @EUMyanmar demonstrate the EU’s strategic communication efforts in the region.
- Africa: Accounts such as @UEenGuinee and @euinzim highlight the EU’s focus on development partnerships across the continent.
- Europe and Neighborhood: Accounts like @EUDelegationUA and @EUinJordan underscore efforts to maintain strong ties within the EU’s immediate vicinity.
- Latin America: @UEenPeru showcases the EU’s presence and partnerships in the region.
This is not an official EU publication. It is performed by Stratcom PRO as a pilot, using Sprout Social to analyze the accounts. If readers want to suggest improvements or ask for more information about the performance of a particular EU Delegation account, pleace write to social@stratcompro.eu.