EU Delegation Facebook Power Ranking – Nov 2024
This report provides an updated analysis of the performance of EU Delegation Facebook accounts worldwide during November 2024. The ranking evaluates key metrics, including total followers, audience engagement, and engagement per post, to highlight the most effective accounts in connecting with their audiences. This report serves as a benchmark for assessing the EU’s social media outreach and identifying areas of excellence and potential improvement.
A total of 139 EU Delegation Facebook accounts were analyzed to assess their performance during this period.
Top 20 EU Delegation Facebook Accounts by Audience
| Rank | Channel | Followers |
|---|---|---|
| 1 | European Union in Cambodia | 532,723 |
| 2 | Union européenne au Maroc | 315,022 |
| 3 | European Union in Myanmar | 265,253 |
| 4 | Union européenne en Algérie الاتحاد الأوروبي في الجزائر | 167,286 |
| 5 | European Union and the Palestinians | 162,558 |
| 6 | European Union in Pakistan | 160,815 |
| 7 | European Union in Bangladesh | 156,373 |
| 8 | European Union in Egypt | 156,171 |
| 9 | European Union in Libya / الإتحاد الأوروبي في ليبيا | 151,005 |
| 10 | European Union at the UN – New York | 145,565 |
| 11 | Unión Europea en Perú | 141,118 |
| 12 | European Union in Sudan الاتحاد الاوربي في السودان | 137,125 |
| 13 | European Union in Jordan | 130,547 |
| 14 | European Union in Georgia | 124,461 |
| 15 | European Union in Ethiopia | 117,075 |
| 16 | Unión Europea en México | 114,699 |
| 17 | European Union in Vietnam | 111,638 |
| 18 | European Union in Armenia | 106,382 |
| 19 | European Union in the Philippines | 104,479 |
| 20 | European Union in Nigeria | 103,936 |
Performance Highlights: Top 3 Accounts
European Union in Cambodia
The top performer, “European Union in Cambodia,” leads with an audience of 532,723 followers and an impressive engagement rate. The account excels in fostering interactions by highlighting EU-Cambodia partnerships, promoting cultural and economic activities, and using visually engaging content such as updates on local projects and high-profile events like the “Photo Phnom Penh Festival.”
Union européenne au Maroc
“Union européenne au Maroc” ranks second, boasting 315,022 followers and demonstrating strong audience interaction. Its strategy involves addressing societal issues, such as women’s empowerment, gender based violence and climate action, through collaborative campaigns, podcasts, and partnerships with local influencers, which resonate strongly with its audience.
European Union in Myanmar
The third spot goes to “European Union in Myanmar,” with 265,253 followers. The account’s success is attributed to its focus on humanitarian efforts and engaging storytelling, including posts on Food Fusion Week, gender based violence and Erasmus Mundus initiatives, coupled with strong visuals and calls to action that encourage public interaction.
Geographical Overview
The top 20 accounts represent a broad geographical distribution, reflecting the EU’s global communication strategy:
- Asia-Pacific: Accounts such as “European Union in Cambodia,” “European Union in Myanmar,” and “European Union in Bangladesh” dominate this region, showcasing strong audience engagement through localized content.
- Africa: “Union européenne en Algérie,” “European Union in Sudan,” and “European Union in Ethiopia” highlight the EU’s strategic focus on development and partnerships in Africa.
- Europe: “European Union in Georgia” and “European Union in Armenia” maintain robust engagement in the EU’s eastern neighborhood, promoting collaborative initiatives.
- Middle East and North Africa: Accounts like “European Union in Libya” and “European Union in Egypt” reflect a strong focus on regional stability and cooperation.
- Latin America: “Unión Europea en Perú” underscores the EU’s presence in the region, leveraging cultural diplomacy and sustainable development efforts.
This is not an official EU publication. It is performed by Stratcom PRO as a pilot, using Sprout Social to analyse the accounts. If readers want to suggest improvements or ask for more information about the performance of a particular EU Delegation account, please write to social@stratcompro.eu.