Erasmus+ campaign in Russia

In 2018, we led the concept, planning, and coordination of the EU’s campaign to promote the Erasmus+ programme in Russia. Centered around the personal stories of six Russian beneficiaries during their studies abroad, the campaign highlighted the transformative impact of Erasmus+ through human narratives, factsheets, and a dedicated landing page. Collaborating with media partner Meduza, we ensured widespread visibility. Materials were distributed via a national-level social media campaign across platforms like Facebook, Instagram, Google, and VKontakte, and through regional events in Russia. This campaign was delivered as part of our responsibilities with the East Stratcom Task Force at the European External Action Service.