Harnessing the power of Gen Z Influencers: #ShapeYourFuture

How can Gen Z influencers effectively communicate the value of an international institution? The answer is the #ShapeYourFuture campaign that we developed and executed together with our team as part of the EU NEIGHBOURS EAST programme. With a standout visual identity and a creative concept provided by our partner agency Wrong, the campaign featured twelve influencers from the EU’s eastern neighbourhood embarking on a week-long journey to Latvia and Czechia. Through interactive quests, cultural exchanges, and collaborative projects, they explored and showcased the benefits of EU membership. AI-generated avatar characters added a dynamic digital layer, enhancing the campaign’s appeal. With 750 social media posts, over 3 million video views, and 115,000 Instagram engagements, the campaign highlighted youth opportunities, EU benefits, and the transformative power of creativity, cultural exchange, and collaboration.