Instagram filters, AI quizzes and campaign stickers

To elevate audience engagement and expand the digital reach of our campaigns, we have integrated cutting-edge interactive formats while staying aligned with the latest AI advancements. In collaboration with developers, we have introduced augmented reality quizzes on Instagram for the #FamilyConnections and Europe Day campaigns, captivating hundreds of thousands of users with immersive experiences. For an EU energy themed campaign, featuring the renewable energy mascot Ozzy the Hamster, we launched interactive banner ads and even developed a game on popular gaming platforms. Additionally, we have created animated stickers, GIFs, and other dynamic assets to amplify campaign messages and connect with new and diverse audiences. These campaigns were delivered while working for the EU NEIGHBOURS EAST programme and together with the team.