Instagram Insights: Top-performing EU Delegation posts in December 2024
1. Overview
Building on the analysis of EU Delegation (EUDEL) Facebook, X (formerly Twitter), and Instagram audiences conducted for November 2024, this report focuses exclusively on the most engaging Instagram posts across EUDEL accounts for December 2024. The shift in focus allows for a deeper dive into the content strategies and themes that resonate most effectively with Instagram audiences, offering actionable insights to enhance future campaigns.
This report examines the Instagram performance of 95 EU Delegation (EUDEL) accounts globally during December 2024. The analysis spans audience size, public engagements (likes and comments), and post content types (Reels, carousels, and photos). The goal is to identify successful content strategies and provide actionable recommendations for future campaigns.
With a combined audience of approximately 1.8 million followers, the analyzed accounts represent a broad range of geographic regions and thematic focuses, offering valuable insights into what EU related content resonates most with audiences worldwide.
2. Top 10 Performing Posts
| EU Delegation | Engagements | Audience | Theme/Content | Link | |
|---|---|---|---|---|---|
| 1 | EU in the US | 2,641 | 28,675 | Insights into multicultural embassy environments | Post Link |
| 2 | EU in Kazakhstan | 2,174 | 12,163 | Year-end competition announcement | Post Link |
| 3 | EU in Argentina | 2,122 | 52,022 | EU-Mercosur trade agreement announcement | Post Link |
| 4 | EU in Mexico | 1,668 | 27,288 | Cultural presence at Guadalajara International Book Fair | Post Link |
| 5 | EU in Nepal | 1,228 | 2,996 | Stories of human rights champions under #EU4HumanRights | Post Link |
| 6 | EU in Uruguay | 953 | 23,162 | Trade partnerships and collaboration with Mercosur | Post Link |
| 7 | EU in Indonesia | 900 | 45,786 | Highlighting EU trainee programs | Post Link |
| 8 | EU in Brazil | 824 | 30,357 | Announcement of Mercosur trade negotiations | Post Link |
| 9 | EU in Paraguay | 695 | 30,943 | Celebrating Mercosur trade agreements | Post Link |
| 10 | EU in Albania | 604 | 20,239 | Cultural heritage promotion | Post Link |
3. Key Findings
The analysis of the top-performing posts highlights several key insights into the type of content that resonates most effectively with audiences.
Reels emerged as the most engaging format, driven by their dynamic and visually appealing nature. For instance, EU in the US achieved the highest engagement with a Reel showcasing multicultural embassy environments. This success underscores the power of short, dynamic videos to captivate viewers, particularly when coupled with compelling narratives.
Photos also proved effective, particularly for concise and impactful updates. Posts such as EU in Argentina’s announcement of the EU-Mercosur trade agreement performed exceptionally well, demonstrating the audience’s strong interest in significant milestones. This format works best when the visual content is striking and the message is clear, highlighting achievements or key initiatives.
Carousel posts were well-suited for storytelling and in-depth topics, such as EU in Albania’s cultural heritage promotion. This format allows for a more detailed exploration of themes, combining engaging visuals with informative captions to sustain audience interest. Overall, carousel posts offer a unique opportunity to dive deeper into complex subjects while maintaining user engagement.
Thematic analysis revealed that trade and economic partnerships in December 2024 garnered the highest engagement, particularly in South American accounts. Posts highlighting collaborations like the EU-Mercosur agreement resonated strongly, reflecting the audience’s interest in impactful partnerships. Similarly, campaigns centered around human rights and social issues, such as EU in Nepal’s human rights champions post, resonated across regions.
Youth-oriented content, such as competitions and trainee program announcements, also attracted significant attention, emphasizing the importance of targeting younger demographics with interactive and opportunity-driven content.
4. Recommendations
To maximize engagement, EU Delegation accounts should prioritize the use of Reels, as they have consistently demonstrated the ability to generate the highest levels of interaction. Short, visually engaging videos are particularly effective for storytelling and showcasing dynamic initiatives. Integrating subtitles or on-screen text can enhance accessibility and ensure that key messages are understood across diverse audiences.
Localized content remains crucial for driving engagement. Posts should align with regional priorities and interests, such as emphasizing trade agreements in South America or promoting human rights initiatives in Asia. By tailoring themes to resonate with local contexts, accounts can foster deeper connections with their audiences.
Storytelling through carousel posts offers another avenue for impactful communication. This format is ideal for more detailed topics, allowing accounts to explore complex issues without overwhelming viewers. To ensure maximum engagement, captions should prompt audience interaction by including questions or calls to action.
Opportunities for youth engagement should be prominently featured, as evidenced by the strong performance of posts related to competitions and trainee programs. Highlighting these opportunities in an interactive and visually appealing manner can help attract younger audiences and encourage participation.
This is not an official EU publication. It is performed by Stratcom PRO as a pilot, and we used Sprout Social to analyse the accounts. In case you would like to suggest improvements or ask for more information about the performance of a particular EU Delegation account, please write to social@stratcompro.eu.