EU Delegations and Global Social Media Impact in April 2025

May 6, 2025

Facebook continues to lead as the most impactful platform for EU Delegations, particularly across Asia and Africa, where cultural celebrations and development-related content drove high interaction. Instagram shows strong promise as a space for youth-focused storytelling and community events. Twitter/X remains more static in reach but holds relevance for political statements, diplomatic positioning, and human rights messaging.

Facebook: Cultural resonance and youth engagement still drive the highest impact

With over 2,000 posts analysed, Facebook reaffirmed its position as the top platform for both audience reach and interaction. Posts by the EU in Cambodia and Myanmar topped the list with over 50K and 24K engagements, respectively. In Cambodia, a vibrant video celebrating Khmer New Year resonated widely, while Myanmar’s post on the arrival of EU-supported humanitarian aid flights was the second most engaging.

Youth, climate action, and tangible development outcomes remained core engagement drivers. For example, Nigeria’s promo for its Zero Waste Eco-Fair reached over 20,000 interactions, showing strong response to local innovation and sustainability initiatives. Malawi’s call for young artisans and Timor-Leste’s Youth Sounding Board launch also saw standout performance.

🎉 Most engaging Facebook post in April
The EU is celebrating Khmer New Year – and doing it in style! Watch the video where the Ambassador and the EU team in Cambodia get fully into the spirit – from playing tug of war to splashing water, all while wearing traditional outfits. Oh, and yes – the Ambassador speaks Khmer in the video! No wonder this one blew up online. What could be more fun than seeing an EU Ambassador in a water fight?

Instagram: Youth stories and cultural moments strike a chord

Instagram was a space for aspirational, values-driven storytelling, especially around culture and youth empowerment. The top post came from Indonesia, celebrating Kartini Day with a creative contest for teens. Kosovo and Cuba also saw strong results with student engagement and EU mobility themes.

📸 Most engaging Instagram post in April

Indonesia took the lead with a vibrant and values-driven post for Kartini Day, inviting young people to take part in a national drawing competition under the theme “The Colours of Equality”. The post received over 8,000 likes and highlighted EU support for girls’ empowerment through creativity, collaboration, and community celebration. With prizes, a bold design, and a strong message – amplified by the Delegation’s large Instagram audience – it stood out as the most effective Instagram content of the month.

🎥 Standout Instagram video from Cuba

The EU Delegation to Cuba delivered an exceptional performance with a Reel promoting the EU Study Fair in Havana. Published just days before the event, the video featured a warm invitation from the Head of Delegation alongside representatives of EU Member States participating in the fair. It generated nearly 7,000 engagements – more than double the Delegation’s Instagram audience of just over 3,000 followers. With energetic visuals, informative messaging, and a strong call to action, the post stood out as a best-in-class example of how video, timing, and personal tone can amplify visibility even with a limited follower base.

Twitter/X: Modest reach, but politically relevant

Twitter/X saw lower growth but remains important for policy messaging, diplomacy, and real-time response. South Africa’s fact-check on trade blew up online with over 200K views.

🐦 Most engaging Twitter/X post in April
The EU Delegation to South Africa went bold and factual—and it paid off. Their tweet stating that “there are ZERO tariffs on 96% of exports from South Africa to the EU” sparked a wave of reactions. With over 200K views and thousands of engagements, it was part fact-check, part values message, and fully viral.

Top 10 EU Delegation Twitter/X posts in April 2025

Rank	Delegation	Engagements	Followers	Content Summary	Link
1	EU in South Africa	4,067	9,015	Statement on EU as trade partner.	Tweet
2	EU in Japan	1,712	54,745	Dutch King’s Day cultural tribute.	Tweet
3	EU in Bangladesh	503	30,137	Dialogue on democracy and civil society.	Tweet
4	EU in Guatemala	492	14,928	Call to protect indigenous leaders and democratic norms.	Tweet
5	EU in Armenia	469	19,692	Genocide remembrance message.	Tweet
6	EU in Ghana	345	36,295	TV promo on EU-backed youth anti-disinformation campaign.	Tweet
7	EU in Türkiye	321	65,504	Tribute to Atatürk and Children’s Day.	Tweet
8	EU and Palestinians	308	23,869	Concern over school closures in East Jerusalem.	Tweet
9	EU in Sudan	300	67,016	Human Rights Prize awarded to emergency response groups.	Tweet
10	EU in Albania	292	29,677	Albania–EU Internal Market negotiations milestone.	Tweet

Top tips

Facebook
Focus more strongly on community-driven stories and showcasing local impact. Posts highlighting education, youth empowerment, and economic opportunities continue to resonate. Videos featuring Delegation teams in cultural settings or using local languages perform especially well.

Instagram
Prioritise aspirational storytelling and strong visuals. Use Reels, carousels, contests, and partnerships with youth or artists. Local colour and relatable moments drive the strongest reactions.

Twitter/X
Stay focused on policy messaging, facts, and fast responses. Use clean visuals or infographics to make complex content digestible. Align messaging with trending topics for maximum reach.

Disclaimer

This report is not an official EU publication. It has been compiled by Stratcom PRO using Sprout Social software to analyse the performance of EU Delegations’ social media accounts.

For suggestions, improvements, or further insights into a specific EU Delegation account, please contact social@stratcompro.eu.

Please note:

Public Engagements refer to total organic interactions – likes, comments, saves, and replies. These may exceed the visible likes shown on platforms.
Data covers 1–30 April 2025 only. Engagements after 30 April are not included.
Audience figures reflect a snapshot as of 30 April 2025.

Rank	Delegation	Engagements	Audience	Content Summary	Link
1	EU in Cambodia	52,147	539,202	Khmer New Year celebration and community greetings.	Post
2	EU in Myanmar	24,829	273,579	Arrival of humanitarian aid flights for earthquake relief.	Post
3	EU in Nigeria	20,218	172,776	Promo for Zero Waste Eco-Fair and youth sustainability.	Post
4	EU in Malawi	12,929	26,421	Call to young artisans on tech education’s role in development.	Post
5	EU in Timor-Leste	9,081	57,737	Launch of Youth Sounding Board and new members.	Post
6	EU in Bangladesh	8,285	204,027	Democracy dialogue with National Citizen Party.	Post
7	EU in Senegal	7,795	54,209	Spotlight on urban mobility jobs via BRT systems.	Post
8	EU in Pakistan	5,828	164,371	Promotion of EU–Pakistan Business Forum.	Post
9	EU in Cameroon	3,382	42,706	Regional cooperation via Global Gateway.	Post
10	EU in Algeria	2,382	167,661	Announcement of 2025 European Film Festival in Algeria.	Post

Rank	Delegation	Engagements	Audience	Content Summary	Link
1	EU in Indonesia	8,181	50,538	Kartini Day art contest celebrating empowered youth.	View
2	EU in Kosovo	6,960	5,249	Vote campaign featuring top law students.	View
3	EU in Cuba	6,943	3,338	EU Study Fair with booths, music, and scholarships.	View
4	EU in Tajikistan	2,840	13,238	EU–Central Asia summit coverage.	View
5	EU in Venezuela	1,747	64,227	Walking tours for Europe Month in Caracas.	View
6	EU in Argentina	1,230	54,663	Europe Day charity run and contest promo.	View
7	EU in Algeria	953	56,087	Cultural event supporting artisans.	View
8	EU in Brazil	839	32,523	Mini-doc on European heritage in Rio.	View
9	EU in Peru	675	36,769	Internship call at EU Delegation in Lima.	View
10	EU in Lebanon	615	16,166	Film Festival poster launch with local design.	View