Stratcom PRO supports EEAS on flagship campaign

In April–May, Stratcom PRO supported the European External Action Service (EEAS) in shaping the foundations of a new flagship communication campaign on the EU’s role in the world.

Our contribution focused on the early-stage building blocks that make a multi-actor campaign work in practice. This included supporting the co-creation process with EEAS HQ and Delegations, Commission services, EU agencies and Member States, and helping turn shared priorities into a central claim and clear, usable messaging that can be applied consistently across regions and channels. In parallel, we helped establish the operational setup for delivery: a campaign governance framework with defined roles, responsibilities and approval workflows, and an interinstitutional coordination approach designed to keep Team Europe communication aligned across regions and channels.

Alongside these core elements, Stratcom PRO provided strategic inputs to the campaign strategy and supported the editorial direction for the initial rollout phase. The aim throughout was to create a narrative and a delivery model that are coherent at EU level, flexible enough to adapt locally, and realistic for teams to implement under real-world constraints.