Stratcom PRO supports EEAS strategic communication at London regional seminar

Stratcom PRO contributed to the Strategic Communications regional seminar for EU Delegations in the United Kingdom, Switzerland, Norway and Iceland, as well as multilateral missions, held in London from 1–3 December 2025.

The contribution focused on two core sessions. The first presented the EEAS Communication and Outreach Strategy (2025–2029), highlighting the shift towards more proactive, narrative-driven and audience-led communication. The second was a practical workshop where Delegations pitched and developed communication project ideas, exploring how to better align priorities, messages and formats across teams, in line with the strategic thinking of the Outreach Strategy.

Drawing on social media insights and communication practice, the sessions emphasised the importance of clear audience focus, strong storytelling and mobile-first formats, alongside closer coordination across Delegations working in multilateral contexts.