Rebranding Eastern Partnership Summit

Between May and November 2017, we rebranded the Eastern Partnership (EaP) initiative, creating a new visual identity and implementing one of the largest communication campaigns for a high-level EU foreign policy event. Using the 5th EaP Summit and its side events as focal points, the campaign highlighted EU-EaP cooperation through tailored designs, strategic messaging, and promotional videos. It achieved extensive reach, engaging millions across social media and generating over 650 stories from journalists engaged through media trips and multilingual briefings. This campaign was delivered as part of our responsibilities with the East Stratcom Task Force at the European External Action Service.