Think Before You Share: Raising awareness about disinformation

In April 2020, as part of the EU EEAS Stratcom East Task Force, we developed and coordinated the ‘Think Before You Share’ campaign to combat the COVID-19-related infodemic, targeting young people in the Eastern Partnership countries and the EU. Planned in collaboration with DG NEAR’s EU NEIGHBOURS EAST regional communication programme, the campaign aimed to raise awareness about disinformation and promote practical steps to limit its spread online. Key outputs included a multilingual article on the EUvsDisinfo website, an interactive disinformation quiz, and engaging social media videos tailored for young audiences. The campaign was widely distributed through EUvsDisinfo, EU NEIGHBOURS EAST channels, and other EU institutions such as DG COMM, the European Parliament, and EC Representations. With over 500,000 video views across multiple languages and platforms, including Facebook and Twitter (X), the campaign successfully engaged audiences and reinforced the EU’s commitment to countering disinformation.