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Practical tips

Best practices for social media image use

Visuals are no longer optional on social media – they’re central. Without a strong photo or video, even the most important message can get lost. And the choice of the visuals will directly impact how your message is received. But what does “good” look like when it comes to social media images? And can formal […]

Why you should embrace Instagram takeovers and how to do it securely

Introduction A solid social media presence is one of the key aspects of effective communication nowadays, both for private companies and public institutions. Instagram is one of the most popular platforms with almost 2 billion active users as of 2024, and its visual storytelling capabilities make it a powerful tool for engaging with audiences. And […]

A guide to Facebook Meta Business Suite for non-profits

Introduction Posting on social media is not the same as it was a couple of years ago. No longer just a platform for entertainment, it has become a strategic tool for public engagement and institutional communication. Despite its growing importance, social media remains underutilised by many institutions. Limited dedicated resources (both financial and human) often […]