Reports

From rainbow crosswalks to rap videos, dog memes to Eurovision shout-outs – EU Delegations got creative in May, and audiences responded. Social media lit up with Europe Day celebrations, bold Global Gateway stories, and plenty of posts that weren’t afraid to be fun, human, and locally rooted. Facebook remained the leading platform for reach and […]

Facebook continues to lead as the most impactful platform for EU Delegations, particularly across Asia and Africa, where cultural celebrations and development-related content drove high interaction. Instagram shows strong promise as a space for youth-focused storytelling and community events. Twitter/X remains more static in reach but holds relevance for political statements, diplomatic positioning, and human […]

Crisis response posts generated the highest engagement, particularly those expressing condolences, such as in Turkey, and those advocating for human rights, as seen in Serbia, Kosovo, and the DRC. Trade and economic partnerships also performed well, reflecting a sustained audience interest in business and investment opportunities, particularly in Mexico and Chile. Cultural messages proved effective, […]

Trade and economic partnerships continue to drive engagement, as seen in the strong performance of @uemexico posts highlighting the modernisation of the EU-Mexico agreement, demonstrating a keen audience interest in trade relations. Similarly, educational and youth-focused content remains highly engaging, with a @ueenvenezuela post promoting the Erasmus+ exchange programme generating 1,322 engagements among university students. […]

The most engaging posts in January 2025 reflect a mix of themes and strategies that resonated with the audiences. The highest engagement was recorded by the European Union in Malawi, with a post on agriculture and business support, attracting over 10,000 interactions. Similarly, European Union in Tanzania saw high engagement with a youth debate competition […]

1. Overview Following the November 2024 analysis of EU Delegation (EUDEL) audiences across Facebook, X (formerly Twitter), and Instagram, this report focuses exclusively on the most engaging Facebook posts for December 2024. The aim is to identify the content strategies, themes, and formats that drove audience interaction and provide actionable insights for enhancing future campaigns. […]

1. Overview Building on the analysis of EU Delegation (EUDEL) Facebook, X (formerly Twitter), and Instagram audiences conducted for November 2024, this report focuses exclusively on the most engaging Instagram posts across EUDEL accounts for December 2024. The shift in focus allows for a deeper dive into the content strategies and themes that resonate most […]

This report provides an updated analysis of the performance of EU Delegation Facebook accounts worldwide during November 2024. The ranking evaluates key metrics, including total followers, audience engagement, and engagement per post, to highlight the most effective accounts in connecting with their audiences. This report serves as a benchmark for assessing the EU’s social media […]

This EU Delegation Instagram Power Ranking provides a detailed analysis of the performance of EU Delegation Instagram accounts worldwide during November 2024. The ranking evaluates key metrics, including total followers, audience engagement, and engagement per post, to highlight the most effective accounts in connecting with their audiences. This report serves as a benchmark for assessing […]

This EU Delegation Twitter/X Power Ranking provides a detailed analysis of the performance of EU Delegation Twitter/X accounts worldwide during November 2024. The ranking evaluates key metrics, including total followers, audience engagement, and engagement per post, to highlight the most effective accounts in connecting with their audiences. This report serves as a benchmark for assessing […]