News

From rainbow crosswalks to rap videos, dog memes to Eurovision shout-outs – EU Delegations got creative in May, and audiences responded. Social media lit up with Europe Day celebrations, bold Global Gateway stories, and plenty of posts that weren’t afraid to be fun, human, and locally rooted. Facebook remained the leading platform for reach and […]

Stratcom PRO’s Janis Rungulis joined leading global voices at the Conference on Disinformation and Manipulation and Interference of Foreign Information (FIMI) in Buenos Aires on 12 May 2025. Organised by the EU Delegation to Argentina in partnership with the embassies of Poland, France, Canada, the United Kingdom, and Ukraine, the event brought together experts to address the […]

Facebook continues to lead as the most impactful platform for EU Delegations, particularly across Asia and Africa, where cultural celebrations and development-related content drove high interaction. Instagram shows strong promise as a space for youth-focused storytelling and community events. Twitter/X remains more static in reach but holds relevance for political statements, diplomatic positioning, and human […]

Visuals are no longer optional on social media – they’re central. Without a strong photo or video, even the most important message can get lost. And the choice of the visuals will directly impact how your message is received. But what does “good” look like when it comes to social media images? And can formal […]

Introduction A solid social media presence is one of the key aspects of effective communication nowadays, both for private companies and public institutions. Instagram is one of the most popular platforms with almost 2 billion active users as of 2024, and its visual storytelling capabilities make it a powerful tool for engaging with audiences. And […]

As part of a regional seminar organised by the Strategic Communication and Foresight Directorate of the European External Action Service, Press and Information Officers from 27 EU Delegations across the Americas came together in Brussels from 17-21 March to strengthen their communication efforts. Stratcom PRO delivered two dedicated sessions at the seminar tailored to the […]

Introduction Posting on social media is not the same as it was a couple of years ago. No longer just a platform for entertainment, it has become a strategic tool for public engagement and institutional communication. Despite its growing importance, social media remains underutilised by many institutions. Limited dedicated resources (both financial and human) often […]

On 17 February 2025, the European Union launched the ‘Above the Noise’ campaign (Au-delà des échos in French-speaking countries) in Ghana, marking the start of an innovative regional communication initiative. The campaign is developed for the European External Action Service by Stratcom PRO, in partnership with GOPA PACE and a Ghana-based creative agency EchoHouse. Designed […]

Facebook continues to be the most effective platform for both growth and engagement, particularly in Africa and Asia. Content that focuses on education, youth engagement, and economic opportunities generates the highest interaction. Instagram, though growing more slowly, remains an important platform for aspirational storytelling, partnerships, and mobility-focused content. Twitter/X, by contrast, shows stagnant growth, with […]

Stratcom PRO has introduced a monthly newsletter offering in-depth analysis of the performance of EU Delegations’ Twitter/X, Instagram, and Facebook accounts globally. The rankings assess key metrics such as total followers, audience engagement, and engagement per post, showcasing the most effective accounts in building connections with their audiences. The report is compiled using advanced analytics […]